Since 2018, RWD has been a Google Partner. This is recognition from the American Search behemoth that we have staff that are qualified and experienced in running Ad campaigns that display on Google’s Search results pages.
Becoming a Google Partner is no mean feat. A qualifying company has to meet these criteria:
- Certification. A company employee must sit and pass the fiendishly difficult Google Ads exams. Best practices for advertising evolve. So to keep our Google Partner status, we must demonstrate we are up-to-date with the latest changes by resitting exams once a year. Our lead copywriter sat and passed two such exams in January.
- Total Ad Spend. The Google Ads manager account associated with the partner company must be responsible for multiple campaigns with a cumulative spend of at least $10,000 (about £7,150) per quarter. We manage a variety of clients with monthly advertising budgets ranging from tens of pounds to thousands of pounds.
- Company Performance. Google measures how a partner company is performing on behalf of its clients. A Google Partner registered Ads manager account needs to check in on all campaigns regularly and ensure that they are maintaining a Google-monitored minimum optimisation score of 70%.
Google advertising is an effective avenue of reaching customers that are researching the products and services that your company offers. It works best as a complement to effective website SEO, and it has a definitive measurable outcome. Google tracks the numbers of people that are seeing your advert, that are clicking through to your website as a result of seeing your advert and even (for all who accept cookies) how many go on to contact your business through your website.
That said, it can be expensive - you pay Google for every click on an advert. So you REALLY want to make sure that your Ads are correctly targeted at your potential customers. Our Google partnership certification serves as recognition from the people running the show that RWD knows how to do this.
Ask about Google Advertising add-on when you sign up to a web design package from RWD. Call us on 01603 632552 or email info@rwd.group to get started.